Imagine a life where happiness is not just a fleeting feeling but a way of being, where simplicity and gratitude replace stress and complexity, and where well-being is measured not in wealth but in moments. This is Pura Vida, the heart of Costa Rican culture and an idea that has captivated the world. Rooted in simplicity, connection, and a deep appreciation for life’s small joys, Pura Vida is not just a phrase but a philosophy—a way of living that holds lessons for individuals and nations alike.
The Roots of Pura Vida
Costa Rica, a small Central American country bordered by Nicaragua to the north and Panama to the south, is often called the “Switzerland of Central America” for its political neutrality and natural beauty. With lush rainforests, pristine beaches, and one of the most biodiverse ecosystems on Earth, Costa Rica is a haven of ecological wonder. Yet, its true charm lies in the spirit of its people, known as Ticos.
The phrase Pura Vida—literally translating to “pure life”—originated from a 1956 Mexican film of the same name. The movie’s protagonist frequently uses the term as a way of expressing resilience and optimism, even in challenging situations. Costa Ricans embraced the term wholeheartedly, and over time, it became a defining feature of their culture.
But Pura Vida is more than just a casual greeting or a way to say “thank you” or “you’re welcome.” It embodies an ethos of contentment, mindfulness, and community. In Costa Rica, people use Pura Vida to convey everything from a heartfelt “hello” to an acknowledgment of life’s beauty, no matter the circumstances.
Costa Rica: The Land of Happiness
To understand Pura Vida, one must first look at Costa Rica itself. The country consistently ranks as one of the happiest nations in the world, as highlighted by the World Happiness Report and the Happy Planet Index. In fact, Costa Rica often outperforms wealthier nations in terms of life satisfaction and ecological sustainability.
Several factors contribute to this happiness:
- Healthcare and Education: Costa Rica abolished its military in 1948 and redirected those funds toward healthcare and education. This decision has resulted in a high literacy rate, universal healthcare, and one of the longest life expectancies in the world.
- Environmental Stewardship: With over 25% of its land protected as national parks and reserves, Costa Rica is a global leader in conservation. Its commitment to renewable energy—nearly 99% of its electricity comes from renewable sources—underscores its respect for nature.
- Social Connections: Costa Ricans prioritize family, friendships, and community over material possessions. This strong social fabric is a cornerstone of their well-being.
But the essence of Costa Rica’s happiness lies in its cultural mindset, encapsulated by Pura Vida. As author Caitlin Murray writes in her book Living the Pura Vida, “Costa Rica’s happiness is not just about what they have but how they live.”
What Does Pura Vida Really Mean?
At its core, Pura Vida is a philosophy of simplicity and gratitude. It encourages people to focus on what truly matters: relationships, nature, and a sense of purpose. It’s about slowing down and savoring life, even amidst challenges.
Gratitude and Contentment
In a world driven by consumerism and constant striving, Pura Vida is a radical reminder to appreciate what you already have. Costa Ricans believe that happiness doesn’t come from external achievements but from an internal sense of contentment. This aligns with research in positive psychology, which shows that gratitude is one of the strongest predictors of well-being. As Dr. Robert Emmons, a leading gratitude researcher, puts it, “Gratitude allows us to celebrate the present and block toxic emotions like envy and regret.”
Costa Ricans often express this gratitude through simple acts—sharing a meal, enjoying a sunset, or helping a neighbor. These moments, though small, are profound expressions of the Pura Vida mindset.
Resilience in Adversity
Pura Vida also embodies resilience. It’s a way of looking at life that says, “No matter what happens, life is still beautiful.” This mindset echoes the philosophy of Stoicism, which teaches that while we cannot control external events, we can control how we respond to them. Costa Ricans demonstrate this through their ability to find joy even in difficult circumstances, whether it’s recovering from a natural disaster or facing economic uncertainty.
Connection to Nature
Living Pura Vida means recognizing the interconnectedness of all life. Costa Ricans have a deep respect for their environment, which is reflected in their sustainable practices and commitment to preserving biodiversity. Spending time in nature is not a luxury but a way of life. This aligns with research on Shinrin-yoku or forest bathing, which shows that spending time in natural environments reduces stress and boosts overall health.
Pura Vida in Everyday Life
So how do Costa Ricans live Pura Vida on a daily basis? It’s not about grand gestures but small, intentional choices that align with the philosophy.
- Prioritizing Relationships
Family and friends are central to the Costa Rican way of life. Meals are shared, stories are told, and celebrations are frequent. Costa Ricans understand that human connection is one of the greatest sources of happiness, a truth backed by the Harvard Study of Adult Development, which found that strong relationships are the key to a fulfilling life. - Living Simply
In Costa Rica, less is more. Homes are modest, possessions are kept to a minimum, and the focus is on experiences rather than material goods. This simplicity allows for greater freedom and less stress, echoing the minimalist philosophy popularized by thinkers like Joshua Fields Millburn and Ryan Nicodemus, who argue that “Minimalism is the thing that gets us past the things so we can make room for life’s important things.” - Connecting with Nature
Whether it’s surfing in the Pacific Ocean, hiking in a rainforest, or simply relaxing in a hammock under the stars, Costa Ricans make time for nature. These moments of connection ground them, reminding them of their place in the larger ecosystem. - Celebrating Life
Costa Ricans don’t wait for special occasions to celebrate. Birthdays, national holidays, or even a good day at work are reasons to gather and enjoy life. This celebratory spirit is a hallmark of Pura Vida.
Lessons from Pura Vida for the World
The philosophy of Pura Vida holds valuable lessons for other countries and cultures. In a world increasingly driven by speed, competition, and materialism, Costa Rica offers a model for a more balanced, fulfilling life.
1. Prioritize Well-Being Over GDP
Many nations equate progress with economic growth, often at the expense of happiness and environmental sustainability. Costa Rica challenges this notion, demonstrating that well-being can be achieved without excessive consumption or wealth. Policymakers worldwide could learn from Costa Rica’s investment in healthcare, education, and environmental conservation.
2. Embrace Sustainability
Costa Rica’s commitment to renewable energy and conservation shows that economic development and environmental protection can go hand in hand. As the world faces a climate crisis, adopting sustainable practices is no longer optional—it’s essential.
3. Foster Community and Connection
Loneliness is a growing epidemic in many parts of the world. By prioritizing relationships and creating spaces for community, other nations can address this issue and improve mental health. Costa Rica’s focus on family and friendship serves as a powerful reminder of what truly matters.
4. Slow Down
In the rush to achieve more, we often forget to savor the present. The Pura Vida mindset encourages us to slow down, breathe, and find joy in the everyday. It’s a lesson that resonates deeply in our fast-paced modern world.
Conclusion: Living the Pura Vida Way
Pura Vida is more than a Costa Rican slogan—it’s a philosophy that has the power to transform lives. It teaches us to find happiness in simplicity, gratitude, and connection, to embrace resilience, and to live in harmony with nature. Whether you’re walking on a Costa Rican beach or navigating the challenges of a busy city life, the spirit of Pura Vida reminds us to pause, appreciate, and celebrate the beauty around us.
As Caitlin Murray beautifully writes, “Living the Pura Vida is not about escaping your life but enriching it, finding happiness not in what you lack but in what you already have.” In a world that often feels overwhelming, the wisdom of Costa Rica offers a simple yet profound message: slow down, connect, and live fully.
So wherever you are, take a moment to breathe deeply and say, “Pura Vida.” You might just find that life, in all its imperfections, is already beautiful.
School Of Happiness by Mukesh Jain 